The Challenges

Can't ride? Carry it anyway.

Not every man rides motorcycles. The commitment doesn't care. Pick something genuinely hard for you and do it on January 1st, for what you carry. The rules never change. It has to be hard. It has to cost you something. And the number rides along. Every challenge carries 1,111.

These are ours. Eleven of them. Pick one. And if none of them is your hard thing, build your own around the number and finish it the same day we do.

A man in a weighted vest doing pushups in a garage gym, seen from behind
01
The eleven

Pick your hard thing.

01

The 1,111 reps

537 squats, 337 pushups, 237 pullups. Break it up however you need. Finish it the same day. If pullups aren't there yet, rows count. The number doesn't move.

02

The 1,111-minute disconnect

Eighteen and a half hours. No phone, no screens, no feed. Start before dawn, tell one person where you'll be, and disappear into your own day. Just you and what you carry.

03

The 11.11-mile ruck

At least 30 pounds on your back, 11.11 miles on foot. Put one thing that matters in the pack. The cold is part of it.

04

The 1,111 words

Written to whoever you carry. Someone gone, or the man you're becoming. By hand if you can. What you do with them after is yours.

05

The 11:11 build

Eleven hours and eleven minutes of work on something for someone who needs it. A repair, a build, a job they can't do alone. Start before dawn, like we do.

06

The 111.1-mile pedal

No motor. 111.1 miles on a bicycle, inside the day. Winter makes it honest.

07

The 1,111 swings

One kettlebell, 1,111 swings. Pick a weight you can still swing at rep one thousand.

08

The 11.11-mile run

On foot, no pack. A cold road and an empty morning. Walk stretches if you have to. Finish it.

09

The 1,111 stairs

1,111 steps up. A stairwell, a stadium, a hill with steps cut into it. Count them yourself.

10

The 1,111 burpees

The hardest one on the list, on purpose. 1,111 burpees in a day. Nobody drifts into this one. You choose it.

11

The eleven letters

Eleven letters, 101 words each. 1,111 words to eleven men who carried you through something. Tell them. Mail them, or hand them over.

02
How it counts

Same as the ride.

Start it and finish it on January 1st. Take a photo at the start and one at the finish, or don't. Post it and tag the run, or carry it quietly. There's no prize and nobody's checking. The only person you could cheat is yourself.

Know your limits. Every challenge is yours to scale and yours to stop. Hard is the point. Hurt isn't.

When the wall opens, your tile says you did the hard thing. That's the same wall the riders are on.

03
January 1st

The date doesn't move. Neither does the number.